BlackBerry, the Ontario-based mobile phone giant, has launched its latest device in the market. The much awaited and anticipated – BlackBerry Classic on Wednesday, with the hope of winning back market share and to attract those who prefer the keyboard devices to touch screens.
The new device is powerful and sports larger screen, longer battery life, an expanded app library and a browser which is 3 times faster than the once-bestselling BlackBerry devices like the Bold and the Curve handsets, and brings back the command bar facilities that had initially made their devices easy to navigate.
The company had introduced the latest Blackberry 10 operating system in the early days of 2012 putting more emphasis on touch screens rather than the physical keyboard. Even the physical keyboard devices of that time lacked the ‘Menu’, ‘Back’, ‘End’ and ‘Send’ buttons which had not gone down well with the users. Now they have shifted their focus entirely on physical keyboard devices with the launches of ‘Passport’ and “Classic’ rather than competing with the likes of Samsung and Apple.
The BlackBerry Classic features are:
- Has a 3.5 capacitive touchscreen (720×720 pixels) with Corning gorilla glass 3
- BlackBerry 10.3.1 OS
- Powered 1.5GHz dual-core Qualcomm Snapdragon Processor
- Runs on 2GB RAM
- Primary camera of 8MP with LED flash
- Secondary camera of 2MP
- Internal storage of 16GB expandable to 128GB
- Li-Ion 2515mAh battery
The company has now shifted its current strategy on staying true to the core base of users which is the business class rather than chasing the mainstream market so that Blackberry may see a rise in its fortune and profits in the coming years and get a stronghold on the market as earlier times.