Google on Thursday announced that the company would soon to roll out an optimized webpages for Google search users on Android Smartphones using the Chrome or Android browser. The techonology giant would soon launch the the feature in Brazil and India in the next two weeks.
Last month, the new feature was field tested in Indonesia which is designed only for smartphones and to make mobile webpages faster and lighter when used form Google’s search result.
The product Manager of Google Hiroto Tokusei told reporters via a video conference, “We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. In two weeks, we’ll start to roll out a new feature that will help pages load a whole lot faster, while using far less data, via Chrome or Android browser from Google’s search results.”
Tokusei said in a blog post, “If you’re in India, with an Android phone and on a slow connection, like 2G, you should start to see pages loading a whole lot faster, while using far less data, via your Chrome or Android browser from Google’s search results.”
Tokusei conceded that the optimisation technology is in its early stage and the company has found during the field test in Indonesia that the webpages were light to load four times faster and used 80per cent less data than before, while they also saw that a more than 50 per cent increase in traffic. Users are allowed to choose the option at the top of the page to view the original unoptimised page.
The optimisation is achieved while transuding or converting the webpages on the fly, and website are enabled to opt out of the services. Although some webpages will not be converted including the video sites, pages that entails cookies and websites that are technically challenged to trancoding.
Google has also announced the setting up of an independent company called Sidewalk Labs which will be focusing on development of new techonologies to improve the urban life. Improvement of city lives for residents, businesses, and governments will be the company’s agenda. Google said in statement that it is trying to develop technology combining both physical and digital worlds.
Sidewalk Labs would be headed by the former CEO of Bloomberg and Deputy Mayor of Economic Development and Rebuilding for New York, Dan Doctoroff.
Larry Page, the CEO of Google said in his blog post, Sidewalk will focus on improving city life for everyone by developing and incubating urban technologies to address issues like cost of living, efficient transportation and energy usage,” and added that this is a “relatively modest investment and very different from Google’s core business.”